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A Texan Can Survive

Posted on April 16 2020

As Texans, we’ve been here before. We’re familiar with getting back up after setbacks and knockdowns. It is in our blood, our history and our roots. We’ve never met a Texan who didn’t rise to the occasion to embrace challenges ahead. Cuz as Texans…we know how to survive. We wanted to launch products that embodied this resilient spirit – introducing our new “A Texan Can Survive” collection. We hope these products inspire Texans from all walks of life to stay strong and unite for the greater good.

We know millions of Texans have been affected by this crisis – healthcare workers, first responders, roughnecks, small business owners or parents turned teachers – this has changed our world. And many Texans have lost their means to provide – so as a way to give back, we will be donating a portion of all proceeds from this collection (10% of net proceeds) to the Greater Houston Covid-19 Recovery Fund, a collaborative effort of the Greater Houston Community Fund and the United Way. 100% of the donations to this fund will go directly to support services and supplies for those in need. In addition, every gift to this fund will go even farther - The Houston Endowment will donate an additional dollar for every $4 contributed to the Fund, up to a total match gift of $1 million. 

After Hurricane Harvey we saw the impact an inspiring product could have – we donated $61,484 through sales of our Come Hell or High Water t-shirt. We were motivated to do the same in this crisis.

Stay safe y’all!


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